i’m writing first thing in the morning because i had a thought based on two things i saw online last night and this morning. i didn’t want to forget, because i think it’ll be helpful.

my sister sent me this tiktok video last night, and it had me devastated. no one needs to mention it for it to be more true—but, the economy is terrible right now. if you’re feeling the pains of it, know that you’re not alone. you’re not failing. entrepreneurship was never promised to be easy. it’s a series of risks and challenges, and our job is to keep the faith, do the best we can with the resources we have, and keep persevering. my job? it’s to help give you those tools and resources.

i landed on a website this morning from an inquiry, and right away, i noticed things missing that are a major hindrance to booking clients.

• i didn’t clearly understand what they did or what kind of clients they work with: i wasn’t sure if the website was b2b or business to consumer. it wasn’t until i made my way to their portfolio that i was like, “ahh! okay, i think this is what they do and the kind of clients they work with.”
• no call to actions: there were no call to actions sprinkled throughout the homepage, and when i got to the bottom of the page, there was no call to action there either. it was a total missed opportunity to guide the consumer to take the next step.
• zero strategy in their design: it was what it was and that was that.

right now, a lot of people are doing everything they can to drive traffic to their websites—boosting seo, running ads, etc.—to combat the slow season and bad economy.

all of that is great, but the effort will be meaningless if, when people get to your website, they don’t clearly know what you do or who you serve and you’re not guiding them to take action.

to illustrate this point, here are some brand bios and calls to action tailored for different professionals:

01 photographer

• brand bio: “capture your moments, tell your story. as a professional photographer with over 10 years of experience, i specialize in portrait, wedding, and lifestyle photography. my passion is to turn your most cherished moments into timeless art. whether it’s a family gathering, a corporate event, or your special day, i am here to make every moment unforgettable.”
• call to action: “ready to capture your memories? book your session today and let’s create something beautiful together!”

02 esthetician

• brand bio: “radiate confidence with healthy, glowing skin. as a certified esthetician, i offer personalized skincare treatments designed to meet your unique needs. from facials and peels to waxing and eyebrow shaping, i am dedicated to helping you achieve the radiant complexion you deserve. my approach combines the latest techniques with a touch of luxury to ensure you feel pampered and rejuvenated.”
• call to action: “feel confident in your skin. schedule your personalized consultation now and discover the best version of yourself!”

03 female tax accountant for influencers

• brand bio: “empowering influencers with expert tax solutions. as a certified tax accountant specializing in influencer finances, i understand the unique challenges you face. with over 15 years of experience, i provide tailored tax planning, preparation, and consulting services to help you maximize your earnings and stay compliant. my goal is to take the stress out of taxes so you can focus on growing your brand.”
• call to action: “take control of your finances today. book a free consultation and let’s navigate your tax needs together!”

WHY THESE CHANGES MATTER

implementing clear brand bios and strategic calls to action are not just a good idea, they are essential if you want to convert website leads to bookings and sales.

without these two things, people will leave as fast as they came, and all your effort to boost traffic to your website will come up empty.

TAKE ACTION NOW (NOT LATER)

so, take an afternoon—audit your website, then make the appropriate changes. not explaining what you do? add that in. not leading people to action with ctas? add it in.

while you’re auditing your website, be honest with yourself. if you were a client or customer, would you be impressed with your website and buy from you? if not, i challenge you, take the extra step and update your website.

the longer your website goes without being fixed and without having strategy, the more money you are wasting and leaving on the table.

INVEST IN YOUR SUCCESS

it may feel like a stretch to invest a couple of hundred dollars into updating your website right now, but i promise—it’s one that will pay off. it’s an investment that will put money back in your pocket.

you want a website that works, not just exists on the internet. your website shouldn’t be just another checklist item; it should be your 24/7 salesperson, working hard to convert leads to sales. if it’s not doing that—it’s not working, and it’s time to change.

i can help you—whether with my showit website templates or doing it for you 😉 just let me know what you need.

if you’d like to chat it out, message me 🙂 we’ll set up a call and discuss your vision and the best course of action for you and your business.

xx lindsey eryn