okay, we gotta talk about it: call to actions (others known as CTAs). i’ll tell you right now, if you don’t have call to actions on your website— you’re missing it. call to actions are crucial to leading potential clients and customers to take action and engage. 

call to actions will — 

1. Boosting Conversion Rates: Did you know that a well-designed CTA can increase your website’s conversion rates by up to 121%? (Source: WordStream) By guiding your visitors toward a specific action, you’re streamlining their journey and encouraging them to take the next step.
2. Engagement Matters: Websites with clear CTAs have a 591% higher chance of converting visitors into leads compared to those without. (Source: HubSpot) For entrepreneurs like you, this means more potential clients and customers coming your way!
3. Navigating the Attention Span: In today’s fast-paced digital world, you have just a few seconds to capture a visitor’s attention. CTAs provide a focal point, guiding users to relevant sections and keeping them engaged.

whether you’re a talented photographer, skilled copywriter, inspiring coach, or creative hair stylist, effective CTAs can transform your website into a thriving hub for customer interaction. 

call to actions don’t have to be stuffy or basic. you can personalize them and add some personality to them and speak to the results that your potential clients and customers will experience as a result of taking action. for example: 

Photographers: “Capture Your Memories in Stunning Frames – Book a Photoshoot Today!” Your clients want beautiful memories. Make it easy for them to book a session with a captivating CTA that speaks to their desires.

Copywriters: “Transform Your Ideas into Captivating Stories – Hire a Wordsmith Now!” Showcasing the value of your services with a CTA that promises compelling content can entice potential clients to take action.

Coaches: “Unlock Your Full Potential – Schedule Your FREE Coaching Session!”

Offer a taste of what you do with a free session and use a CTA that emphasizes transformation and growth.

Hair Stylists: “Revamp Your Look – Book Your Styling Experience Today!”

i challenge you, take 30 minutes to go through your website and make sure that you have call to actions sprinkled throughout the site. you’ll see this in a lot of my website templates, but i usually end each page with some type of call to action. so, if you’re not sure where to put a CTA, add one at the bottom of your homepage, service page, and portfolio page. 

here’s a few tips for implementing CTAs effectively: 

1. Strategic Placement: Position your CTAs where they naturally flow with your content. Try placing them at the end of blog posts, in your website header, or within the About page.
2. Use Action-Oriented Language: Incorporate strong action verbs like “Discover,” “Book,” “Transform,” and “Unlock” to encourage immediate action.
3. Contrasting Design: Make your CTAs visually stand out by using contrasting colors that complement your website’s palette.
4. Mobile Optimization: With mobile usage on the rise, ensure your CTAs are thumb-friendly and well-placed for smartphone users.
5. A/B Testing: Experiment with different CTA text, colors, and placements to identify what resonates best with your audience.

Remember, CTAs are your virtual sales representatives, guiding visitors through your website and converting them into loyal clients. Tailor them to your unique services, and watch as your engagement skyrockets!