i have a confession to make—this morning, i went to sprouts for strawberries and granola. in the check-out line, i noticed the man in front of me had an ollipop. it looked so tasty that i left the line to find my own. when i discovered them near the kombucha, i saw new flavors, including a barbie-inspired one.

i didn’t even check the flavor—I just grabbed the barbie can out of sheer curiosity.

i fell for the colors. i fell for the branding. i fell for the aesthetic.

here’s the thing: we do this every day. aesthetic influences our choices because we’re human.

luckily, the barbie ollipop was peaches and cream—a solid 9/10.

so, why am i telling you about my $5 barbie ollipop?

because our audience does the same thing. aesthetic dictates their choices.

when people visit your website, what do they see? a strong brand and aesthetic with an innovative layout? or a dated, diy-looking site from five years ago?

recently, i launched a website called “fairfax girls” with some friends using the hoxton template. within 24 hours and no social following, haus labs reached out for a collaboration. it was all because of our website’s strong, cohesive aesthetic.

blaming the economy won’t fix business problems. people are still hiring creatives. if your inbox is empty, ask yourself: based on your website, would you hire yourself?

if not, don’t worry—this is an easy fix. i created the third story website templates so you can have a stunning site in days. just swap out fonts, colors, photos, and copy, and you’re good to go!

don’t just take my word for it. here’s what others are saying:

“i created my dream website in 3 days using the billie template. now, i love my site!”

“after rebranding with a third story template, i’m getting higher-budget inquiries because my site looks so elevated.”

you’re capable of creating an iconic brand that draws people in. you don’t have to do it alone—i’ve got your back. the templates will help you achieve this.

when you invest in your website and aesthetic, you’ll see the payoff. your aesthetic will draw people in, and your talent will get you referrals, helping you grow and make money.

sooner or later, you’ll be better than barbie. i see it for you!

if you’re ready to become the icon you’re meant to be, head to the shop and pick a template to get started.

p.s. i highly recommend the new zayne template—it’s pretty iconic if you ask me.