while hard work is important, it’s not enough to succeed. with so much competition and noise on social media, it’s not enough to simply put in the work and hope for the best. we have to play the game smart if we want to win.
to truly stand out and make an impact, it’s crucial to have a clear strategy that aligns with your goals and effectively communicates the value of your work and to have a website that is both aesthetically and strategically strong that will work to keep leads engaged and convert them into paying customers.
here’s 5 ways you can work smarter in order to get better results:
1. CREATE STRATEGY:
If your work lacks strategy, you might be putting in a lot of effort without actually moving closer to your goals. a clear strategy can help you stay focused and prioritize your tasks, ensuring that your hard work is making a meaningful impact.
2. KEEP THINGS SIMPLE WITH CLEAR MESSAGING:
if your messaging isn’t clear, your hard work might not be communicated effectively to your audience. make sure you’re conveying the value of your work in a way that resonates with your audience and clearly articulates the benefits you provide.
3. FOCUS ON BRINGING & SHOWING VALUE:
if you’re not bringing and showing value, your hard work might not be perceived as valuable to others. it’s important to identify what makes your work unique and valuable and communicate that to your audience through your marketing and messaging.
4. INVEST IN A SCROLL-WORTHY WEBSITE
if your website is cringe-worthy, your hard work might not be taken seriously or even seen by potential customers b/c they’ll exit out as fast as they came. your website is often the first impression people have of your business, so make sure it’s professional, easy to navigate, and showcases your work in the best possible light.
5. ALWAYS CLOSE THE SALE:
if you’re not closing the sale, your hard work might not be translating into actual revenue. make sure you’re effectively communicating the value of your work and addressing any concerns or objections potential customers might have so they feel confident in purchasing or signing up for your services. then, offer a call to action and lead people to take the next step in working/buying from you.
if you’re feeling overwhelmed or like you need to switch things up, i got your back—
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"Lindsey is the artist behind the website and all the design work for my brand. but, more importantly, she was the voice that jumped on a phone call with me and said 'you're the magic, linds. it's you.' and that call changed it all."