did you know that a whopping 75% of people judge a company’s credibility just by looking at its website design?

these days, your website is often the first thing potential clients see about your business. so, you really can’t afford to let common design mistakes mess things up and stop your dream clients from clicking that “book” button.

as a business owner, it’s super important to make sure your website looks professional, is easy to use, and is visually appealing. this way, you can build trust, boost your brand’s image, and get more people to take action.

here are some common mistakes i see online and how to fix them:

1️⃣ LACK OF CLARITY:

within the first two sections of your website, your clients should know exactly what you do and who you serve. if they don’t, they’ll likely leave confused and frustrated.

❤️‍🔥FIX IT: clearly state your brand mission and the solutions you offer. for example, the fairfax girls website built on the hoxton template nails clarity right from the start, making it crystal clear what they do and who they serve. 

2️⃣ CHAOTIC BRANDING:

inconsistent colors and typography can make you look unprofessional. 38% of people will stop engaging with a website if the content or layout is unattractive.

❤️‍🔥FIX IT:choose 2-3 main colors and stick to them throughout your site. for fonts, use a consistent header, subheader, and paragraph font. check out @peachmayphotography website built on the queenie template for a perfect example of cohesive and professional branding. 

3️⃣ NO CALLS TO ACTION:

if you’re not guiding your visitors on what to do next, you’re missing out on potential conversions. websites with strong calls to action see a 200% higher conversion rate compared to those that don’t.

❤️‍🔥FIX IT: add clear calls to action throughout your homepage and every other page on your site, encouraging visitors to take the next step, whether it’s signing up for a newsletter, booking a consultation, or making a purchase. take a look at @janetskates’ website built on the goldie template, which expertly uses ctas to guide visitors through the site.

ready to level up your website game and boost your business credibility? get a stunning & iconic website template from third story apartment and watch your inbox start filling up with inquiries from ideal clients because they were obsessed with your website.

xx lindsey eryn